FORMA
FORM FOLLOWS FEELING
BRAND IDENTITY / 08 SEC STUDY
01 / BRAND IDENTITY
Forma — logo reveal concept
A restrained identity reveal using a geometric seal, staggered letter movement and a short hold on the final lock-up.
Animation is playing.
Creative motion · concept studies
Motion with a clear job to do.
Motion design can reveal a brand, make a product benefit easier to understand, or explain a software workflow. This page contains original browser-based motion studies created for the ARRC portfolio.
Portfolio status: these are self-initiated visual concepts and CSS/HTML motion tests, not client commissions or exported final video files. A rendered showreel will be added only when finished animation assets are available.
Self-initiated motion studies
Three directions. Three different communication goals.
Use the playback controls to pause or replay each browser animation. They demonstrate timing, hierarchy and movement in a webpage; they are not substitutes for final video exports.
NOVA / WORKSPACE DEVICE
NOVAFOCUS / CONNECT / CREATE
LESS FRICTION.MORE FLOW.
PRODUCT PROMO / 12 SEC STUDY
02 / PRODUCT PROMOTION
Nova — product motion concept
A fictional workspace product study combining a slow hero rotation, controlled highlights and a concise benefit reveal.
Animation is playing.
WORKFLOW CLARITY / CONCEPTFrom enquiry
to next action.
to next action.
01 / INPUTCaptureEnquiry received
02 / CHECKValidateRequirements reviewed
03 / ROUTEAssignNext owner notified
SAAS EXPLAINER / 15 SEC STUDY
03 / SOFTWARE EXPLAINER
Enquiry workflow — explainer study
A short UI-led sequence that visualises a business process through labelled steps, staged emphasis and an animated connector.
Animation is playing.
From concept to deliverable
Final video delivery is agreed per brief.
A commissioned project can define duration, aspect ratios, output formats, subtitles, languages, music/stock licensing, project files and revision rounds. Nothing is assumed to be included until it is listed in the written scope.
Production process
A defined path from brief to final assets.
The production stages below are a proposed delivery framework. Exact steps and deliverables vary by project.
Brief & objective
Audience, message, placement, duration and the action the viewer should take.
Output: agreed creative briefConcept & storyboard
Creative direction, storyboard, style frames and a review checkpoint before full animation.
Output: approved visual directionAnimation & review
Build the motion, present review versions and process the revisions included in scope.
Output: review renderRender & handover
Export the agreed formats and versions, then hand over files listed in the agreement.
Output: agreed final assets